CFPB A closer look at reverse mortgage advertisements and consumer risks

Reverse mortgage advertisements, which are marketed to older homeowners, are found across many of the major media channels in the United States, including television, radio, print, and internet. These advertisements frequently feature celebrity spokespeople. The Consumer Financial Protection Bureau (CFPB) reviewed advertisements from a variety of lenders that appeared in five large urban U.S. markets between March 2013 and March 2014. /wp-content/uploads/2019/04/201506_cfpb_a-closer-look-at-reverse-mortgage-advertising.pdf